June 2010 archive

Men shop and women buy gadgets: Gender differences in shopping part 1

What Women Want: The Global Marketplace Turns Female Friendly by Paco Underhill

When it comes to technology, men shop and women buy: men browse, looking for something cool even if they may not need anything at the moment.

How to use the freemium model: Four lessons from my yoga instructor

Piggy bank

How can developers best use the freemium approach to their advantage? My substitute yoga instructor demonstrated a great technique.

How smart is your app? A smartphone app hierarchy

Maslow's hierarchy of needs

There is clearly no shortage of iPhone apps. But what kind of mobile applications are most worthwhile, either to develop or use?