Category Archive: Marketing

May 01 2011

How to refine your elevator pitch

To improve your elevator pitch, start with your value proposition, state your audience, listen to feedback, and remember the goal.

Feb 22 2011

Seven tips for being interviewed over Skype

Here’s the advice we’d give other entrepreneurs being interviewed for an audio podcast like BitBanter.

Feb 09 2011

Your customers have time- and attention-deficit disorder. Deal with it.

The 24-Hour Customer

Here's how to better design your products around customers' time- and attention-deficit disorder, from The 24-Hour Customer.

Jan 17 2011

What an entrepreneur can learn from Plankton on SpongeBob SquarePants

Mr. Krabs, owner of the Krusty Krab

When it comes to entrepreneurs, Plankton on SpongeBob SquarePants is pretty bad. Here are four lessons we can learn from him.

Nov 30 2010

Meetup wrap-up: App Savvy author Ken Yarmosh interviewed

App Savvy author Ken Yarmosh advises iPhone app developers to get feedback from potential users before launching the app.

Nov 20 2010

Meetup wrap-up: Monetize your app this holiday!

The Washington iPhone/Android/Smartphone Developers meetup featured Millennial Media's mobile advertising platform, and more.

Nov 08 2010

Whirlwind week of iSpeedShop demos

App Savvy by Ken Yarmosh

It's been an exciting, busy week for us! We did iSpeedShop demos at gatherings two nights in a row, and got great feedback.

Oct 23 2010

Search engine optimization basics: The words you use

SEO depends on the words you use. Wordle is a fun way to see what your site is saying, so you can tell if your content is on target.

Oct 10 2010

What women want in shopping: A review of She Means Business

How should companies market to women? By understanding their needs and rewards, and by saving them time. Those are three major points of She Means Business, by Grant J. Schneider of Time's magazine group.

Jun 12 2010

How to use the freemium model: Four lessons from my yoga instructor

Piggy bank

How can developers best use the freemium approach to their advantage? My substitute yoga instructor demonstrated a great technique.

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