To improve your elevator pitch, start with your value proposition, state your audience, listen to feedback, and remember the goal.
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Category Archive: Marketing
Feb
22
Seven tips for being interviewed over Skype
Here’s the advice we’d give other entrepreneurs being interviewed for an audio podcast like BitBanter.
Feb
09
Your customers have time- and attention-deficit disorder. Deal with it.
Here's how to better design your products around customers' time- and attention-deficit disorder, from The 24-Hour Customer.
Jan
17
What an entrepreneur can learn from Plankton on SpongeBob SquarePants
When it comes to entrepreneurs, Plankton on SpongeBob SquarePants is pretty bad. Here are four lessons we can learn from him.
Nov
30
Meetup wrap-up: App Savvy author Ken Yarmosh interviewed
App Savvy author Ken Yarmosh advises iPhone app developers to get feedback from potential users before launching the app.
Nov
20
Meetup wrap-up: Monetize your app this holiday!
The Washington iPhone/Android/Smartphone Developers meetup featured Millennial Media's mobile advertising platform, and more.
Nov
08
Whirlwind week of iSpeedShop demos
It's been an exciting, busy week for us! We did iSpeedShop demos at gatherings two nights in a row, and got great feedback.
Oct
23
Search engine optimization basics: The words you use
SEO depends on the words you use. Wordle is a fun way to see what your site is saying, so you can tell if your content is on target.
Oct
10
What women want in shopping: A review of She Means Business
How should companies market to women? By understanding their needs and rewards, and by saving them time. Those are three major points of She Means Business, by Grant J. Schneider of Time's magazine group.
Jun
12
How to use the freemium model: Four lessons from my yoga instructor
How can developers best use the freemium approach to their advantage? My substitute yoga instructor demonstrated a great technique.