Category: Marketing

May 03 2010

PR takes the perseverance of the crow

Crow pose in yoga, courtesy of @LottieEB

You're doing what the experts say, and it's just not working: you're not getting any press coverage. What should you do?

Mar 21 2010

Why I hate the term consumer

Here's what bothers me about the term consumer: it makes it sound like our only job as individuals is to sit on the couch watching TV (consuming media and electricity), eat fatty snacks (consuming "food"), and then throw away the wrappers.