To improve your elevator pitch, start with your value proposition, state your audience, listen to feedback, and remember the goal.
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Category Archive: Shopping
Feb
09
Your customers have time- and attention-deficit disorder. Deal with it.
Here's how to better design your products around customers' time- and attention-deficit disorder, from The 24-Hour Customer.
Oct
31
Shopping with environmentally friendly bags
In recent years, reusable canvas shopping bags have become all the rage. Here are a few observations about using them.
Oct
10
What women want in shopping: A review of She Means Business
How should companies market to women? By understanding their needs and rewards, and by saving them time. Those are three major points of She Means Business, by Grant J. Schneider of Time's magazine group.
Jul
31
Shopping high and low: Upgrading and treasure hunting
It's not surprising that there are both upscale and low-price stores. What is surprising is that the same people now shop at both of them.
Jul
25
Shopping for college textbooks: 2010 vs. 1995
Shopping for college textbooks has changed drastically from 1995 to 2010, thanks to the Internet and other technology. Here's how.
Jul
06
Women shop and men buy: Gender differences in shopping part 2
When you're a woman shopping, you buy things that will "turn you into other, idealized versions of yourself: That dress makes you beautiful..."
Jun
27
Men shop and women buy gadgets: Gender differences in shopping part 1
When it comes to technology, men shop and women buy: men browse, looking for something cool even if they may not need anything at the moment.