To improve your elevator pitch, start with your value proposition, state your audience, listen to feedback, and remember the goal.
Category: Shopping
Feb 09 2011
Your customers have time- and attention-deficit disorder. Deal with it.
Here's how to better design your products around customers' time- and attention-deficit disorder, from The 24-Hour Customer.
Oct 31 2010
Shopping with environmentally friendly bags
In recent years, reusable canvas shopping bags have become all the rage. Here are a few observations about using them.
Oct 10 2010
What women want in shopping: A review of She Means Business
How should companies market to women? By understanding their needs and rewards, and by saving them time. Those are three major points of She Means Business, by Grant J. Schneider of Time's magazine group.
Jul 31 2010
Shopping high and low: Upgrading and treasure hunting
It's not surprising that there are both upscale and low-price stores. What is surprising is that the same people now shop at both of them.
Jul 25 2010
Shopping for college textbooks: 2010 vs. 1995
Shopping for college textbooks has changed drastically from 1995 to 2010, thanks to the Internet and other technology. Here's how.
Jun 27 2010
Men shop and women buy gadgets: Gender differences in shopping part 1
When it comes to technology, men shop and women buy: men browse, looking for something cool even if they may not need anything at the moment.
