Tag Archive: Book reviews

Feb
09

Your customers have time- and attention-deficit disorder. Deal with it.

The 24-Hour Customer

Here's how to better design your products around customers' time- and attention-deficit disorder, from The 24-Hour Customer.

Nov
08

Whirlwind week of iSpeedShop demos

App Savvy by Ken Yarmosh

It's been an exciting, busy week for us! We did iSpeedShop demos at gatherings two nights in a row, and got great feedback.

Jul
31

Shopping high and low: Upgrading and treasure hunting

It's not surprising that there are both upscale and low-price stores. What is surprising is that the same people now shop at both of them.

Jun
27

Men shop and women buy gadgets: Gender differences in shopping part 1

Why We Buy: The Science of Shopping by Paco Underhill

When it comes to technology, men shop and women buy: men browse, looking for something cool even if they may not need anything at the moment.