Tag Archive: PR

Nov
30

Meetup wrap-up: App Savvy author Ken Yarmosh interviewed

Blue-Ocean-Strategy-book-cover

App Savvy author Ken Yarmosh advises iPhone app developers to get feedback from potential users before launching the app.

Sep
26

Getting PR changes perceptions, not your business

There is just one effect of press that an entrepreneur shouldn't ignore: its effect on others' perception of your business.

May
03

PR takes the perseverance of the crow

The crow pose in yoga

You're doing what the experts say, and it's just not working: you're not getting any press coverage. What should you do?