How should companies market to women? By understanding their needs and rewards, and by saving them time. Those are three major points of She Means Business, by Grant J. Schneider of Time's magazine group.
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Tag Archive: Research
Jul
06
Women shop and men buy: Gender differences in shopping part 2
When you're a woman shopping, you buy things that will "turn you into other, idealized versions of yourself: That dress makes you beautiful..."
Jun
27
Men shop and women buy gadgets: Gender differences in shopping part 1
When it comes to technology, men shop and women buy: men browse, looking for something cool even if they may not need anything at the moment.