How should companies market to women? By understanding their needs and rewards, and by saving them time. Those are three major points of She Means Business, by Grant J. Schneider of Time's magazine group.
Tag: Research
Jun 27 2010
Men shop and women buy gadgets: Gender differences in shopping part 1
When it comes to technology, men shop and women buy: men browse, looking for something cool even if they may not need anything at the moment.
